MICHELLE WAITZMAN
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Services

You can't be an expert at everything!
I will help you deliver a clear, powerful message.
Whether you need blog posts, website copy, newsletters, white papers, or a book (or all of them!), I'm here to make your content clear, helpful, and interesting. Let's make even the most complicated topics easy for your readers to understand. 

When you're ready to invest some time in improving your writing and communications, or training your staff, I can support you in person or online with coaching, workshops, and webinars. 

If your organization is committed to improving your communications through plain language but don't know where to start, I can take you through the process.


Connect with me to find out how I can help you to deliver a powerful message to the right audience.
I'm ready to connect

Consulting & Training

Improve your writing, presentations and other communications. I offer hands-on training and webinars on topics related to writing, plain language, effective communications and editing. I also consult with organizations on how to strategically incorporate plain language in key areas or across the business. If your organization would like to arrange consulting, seminars, workshops or presentations on a specific topic, tailored to your needs, please contact me to discuss options.

Learn more about:
  • Using plain language to communicate complex information
  • Optimizing your internal communications so reduce staff errors and save time
  • Making clear communication a priority across your organization
  • Clarifying your forms, guides, manuals, and contracts
  • Targeting your content to your clients and potential clients
  • Creating highly effective emails that save time and money
  • Writing and editing for spoken word, such as videos, presentations and speeches
  • Transforming jargon and wordiness into strong, effective text
  • Working productively with creative contractors

Writing & Ghostwriting

Is your message getting through? I use clear, easy-to-understand language to get ideas across to their intended audience. I've written about complex subject matter like immigration, law, and computer science, bringing important information to those who need it. I've also written about a broad range of popular subjects, including travel, camping, wellness, and pets. Whatever the topic, I write about it in an engaging and professional way to help my clients succeed.

If you have a project in mind that is not covered in the overview below, contact me to discuss your needs. To see examples of my writing, please have a look at my
portfolio. 
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CORPORATE

Media releases
Brochures
Case studies and white papers
Reports
Employee guides
​Style guides

DIGITAL

Website content
News stories
Blog posts
​Thought leadership
Social media
​E-newsletters

BOOKS

JOURNALISM

How-to
Travel guides
Trade non-fiction
​Commemorative books
Ghostwriting
​Biography
Feature articles
Interviews/profiles
Listicles
Product reviews
Travel reviews
​Sponsored content


Rewriting & Editing

Do you like writing, but want to make sure you're connecting with readers? Professional rewriting and editing can help you to get your message across clearly and have a stronger impact on readers. It can also save you and your organization unnecessary embarrassment. I provide rewriting, structural editing, and copy editing services to polish your words until they shine. 

REWRITE

  • Help you to refine your message and target it to the audience you want to reach
  • Replace jargon and complicated language with plain language
  • Develop an appropriate "voice" for your professional communications
  • Approach writing from the reader's point of view to avoid making assumptions

 STRUCTURAL EDIT

  • Organize your ideas so that they flow well and make sense to readers
  • Structure your writing so that your message is clear and your points are strong
  • Get rid of unnecessary repetition or weak statements
  • Eliminate mistakes and contradictions that could make you appear less knowledgeable

COPY EDIT

  • Create consistency in style throughout your document, even if several different writers have worked on it
  • Correct grammar, punctuation, and spelling
  • Eliminate clichés, jargon, and inappropriate language
  • Format headings, titles, callouts, and other elements consistently
  • Clarify confusing or conflicting information
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  • Home
  • Services
  • Portfolio
  • About Michelle
  • Contact Michelle
  • Blog