MICHELLE WAITZMAN
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Consulting

You can't be an expert at everything!
A fresh set of eyes can help you improve the way your
​organization communicates.
Sometimes it's a good idea to take a step back to see how your communications are working for you, and discover where they aren't. An outside point of view can often be helpful, to provide perspectives that are hard to develop internally.

If you find yourself asking questions like these, plain language consulting can help provide you with answers:
  • Are we getting our message across to the people we want to reach?
  • Why are users struggling to find information on our website?
  • Why are we frequently getting back forms that were filled in wrong?
  • How can we improve our reputation with customers, regulators and other key audiences?
  • Does our staff really understand what our goals are and what they should be doing to help achieve them?​
  • How can we be more persuasive with the government, regulators or the public?
let's discuss your challenges

Areas for consulting

Consultations can focus on anything from a single problematic document, all the way to a complete communications audit of your organization. I customize my consulting to meet your needs and budget. The suggestions below are a starting point to consider your own needs.
​

Many organizations package consulting with writing or rewriting so they can see the project through to completion without overburdening their staff. 

Contact me to discuss your organization's challenges and develop a plan to transform your communications.
An icon of a sheet of paper with writing on it and a magnifying glass, symbolizing external communications

EXTERNAL COMMUNICATION
​

  • Understand your main audiences and their needs.
  • Test your content and client experiences to find out where they can be improved.
  • Make your information easier to find, understand and use.
  • Approach communication from the reader's point of view to avoid making assumptions about them.
  • Reduce complaints and questions by making information clear to begin with.
  • Build trust by communicating clearly in agreements, contracts and terms of use.
An icon of the @ symbol in an envelope, symbolizing internal communications such as email.

INTERNAL COMMUNICATION
​

  • Understand what roadblocks staff are coming across and why.
  • Reduce the use of jargon and overwriting in internal documents.
  • Save staff time by improving email and report writing.
  • Make sure important employment-related information is easy to find and understand.
An icon with five figures seated around a rectangular table, symbolizing a board of directors or government body

BOARD, REGULATORS & ADVOCACY

  • Review the priorities and needs of your board and any regulators you report to.
  • Assess whether your advocacy efforts are well received and understood by their target audience.
  • Curb the use of internal terms and abbreviations in reports for external readers.
  • Give your board the information they need to make good decisions without overwhelming them.
  • Persuade key audiences to support your goals and strategies.
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  • Home
  • Training
  • Consulting
  • Writing & Editing
  • About Michelle
  • Contact Michelle
  • Blog
  • Portfolio